Contact information
- gkeeley@kkrlaw.com
- 312-674-4578 (direct)

George W. Keeley - concentrating in trade association law, commercial law, antitrust and trade regulation, employment, government regulations and cooperative legal arrangements. He combines legal expertise with a business sense to collaborate with business associations and corporate clients as general counsel, advising executives and board members of tax-exempt organizations on antitrust compliance, joint ventures, employment matters, regulatory issues, tax-exempt status, political action committees, trade shows, contract preparation and review and other legal compliance issues.

Mr. Keeley has written numerous articles on such topics as antitrust compliance, strategic alliances, manufacturer/distributor relations, employment law, dispute resolution and product standards and certification. He is author of the firm's popular pamphlet, "What Every Business Should Know About the Antitrust Laws".

A member of the Illinois and Chicago Bar Associations, Mr. Keeley received his Juris Doctor degree from Loyola University School of Law, his Master of Business Administration degree from Northwestern University Graduate School of Management, and his bachelor's degree in Economics from the University of Notre Dame.

Recent Engagements

• Counseled a major trade show exposition with over 100,000 attendees through contract matters, convention center compliance rules and government health and safety regulations at the onset of the pandemic
• Represented a trade association on the negotiation, due diligence review and closing the sale of its trade show to a strategic buyer with important post-sales incentives and earn-outs for the association
• Represented a tax-exempt organization on the due diligence analysis and acquisition of an information and data technology company, to enhance member value for continuity and improvement of vital industry market data and company performance metrics
• Negotiated the successful termination and/or rebooking of numerous hotel, convention center and other vendor contracts when event organizers were forced to cancel in-person events due to the pandemic
• Formation of a joint venture of two associations to conduct a virtual education conference and equipment display
• Several successful mergers of non-profit membership organizations

Contact information
- troche@kkrlaw.com
- 312-296-3559 (direct)

Thomas E. Roche - Upon graduating from Loyola University School of Law in 1978, Mr. Roche went to work as a prosecutor in the Cook County State's Attorneys Office. He worked his way up to the felony trial division and the elite gang prosecutions task force before entering private practice with the firm in 1986. His background as a former prosecutor led to criminal defense work for a few years before transitioning to civil litigation. Mr. Roche concentrated his practice on commercial litigation including breach of contract, employment law, insurance litigation and consumer protection. He litigated cases in Federal and State courts at trial and on appeal. He continues to serve as a court appointed arbitrator for the Circuit Court of Cook County mandatory commercial arbitration program.

Mr. Roche attended countless association meetings as antitrust counsel and gave presentations or legal updates on matters of concern to association members. Between meetings, he advises association executives and board members as general counsel. He has participated in association projects including government funded research and standard development projects. His wide range of association clients includes standard making organizations, industry credit groups and professional societies.